Nike makes use of a significant annual promotional budget. With this budget, they are able to promote their brand using various different advertising platforms, including television, the internet and print campaigns. Moreover, the use of company sponsored events further promotes the Nike brand image.
Whilst studying Media at my previous school, I was analysing advertisements as part of my coursework. I came across a Nike football advertisement. The advert used many different footballing stars. Not only did it use these stars, it also used Nike sponsored athletes from other sports as well. By doing this, they were promoting the brand to a wider demographic, who would appreciate the products on offer. Nike made this advertisement as part of a multi-media advertising campaign. It was designed for the television as well as the internet. The advert would be screened on programmes designed for a mass audience along with sporting programmes. Moreover, the advert was also aired on you tube. This further broadened the viewing potential of this movie and hence would only promote the brand further.
No comments:
Post a Comment